United Launch Alliance
It is somewhat questionable whether the Denver, Colorado-based United Launch Alliance counts as a player in the NewSpace Movement, given their founding mission "to provide reliable, cost-efficient space launch services for the U.S. government." ULA, formed in 2006 a joint venture of Lockheed Martin and Boeing with Michael Gass as President and Chief Executive, is a participant in NASA's Commercial Crew Development program (CCDev), whose stated goal is to fund the development of privately-operated spacecraft. But the specific goal for ULA within this program is just to build an Emergency Detection System for their Delta IV and Atlas V rockets to make them safe enough to carry a crew module to the International Space Station. Then again, it's worth noting that Sierra Nevada Corporation, another participant in CCDev, wants to use the Atlas 5 to launch its privately-developed Dream Chaser spaceplane.